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gurus, Hollywood agents, and fashion entrepreneurs. A group of people whose livelihoods depended on networking and projecting a certain image of themselves. As someone whose job takes place mostly behind a keyboard or a phone, I never thought I’d have a need for something like that. But as this Ted Talk from Talaya Waller explains, in a competitive job market, your personal branding might be the differentiator between landing that gig and not.

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