Defy Media

DEFY Media is the top digital producer and programmer for 13-34-year-olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17-year-olds, Break, known for its top program Prank It Forward, and Screen Junkies, home to the highly influential digital series Honest Trailers.

Defy Media   |  May 2012 – March 2015

Key accomplishment: Established outbound video clip licensing department

  • Oversaw YouTube network operations for Defy Media library
  • Researched, identified, and signed new licensees
  • Negotiated terms and worked with legal department
  • Partner management including YouTube, programmers, MCNs, and influencers
  • Digital rights management (YouTube Certified)
  • Close collaboration with internal teams like acquisitions and marketing
  • Generated monthly analytics and revenue reporting for department
  • Launched B2B clip licensing website, “The Vault” (click image below)