Portfolio

I’m a writer, producer, and streaming video nerd from the early days, back when the internet was for skateboarding dogs and lip syncing videos. Most recently, my experience has focused on OTT and emerging streaming media platforms and publishers. My focus is on creating content that’s tailored to the audience, distribution method, and device, but still prioritizes storytelling and heart.  

VIDEO PRODUCER

  • Pre-Production: Research, planning, budgets, partnerships
  • Location scouting, paperwork and permits
  • Crowdfunding campaign management
  • Marketing support: creative assets, decks, copy-writing, blog posts
  • Publishing: video uploads, social posts, and promo
  • Content Management: Experience with a variety of players and platforms
  • Video library management and archiving
  • Talent and B2B Partner/Account management      
  • Content acquisitions: research, negotiation, legal support
  • YouTube Certified: Audience Development & Digital Rights

EDITORIAL PRODUCER

  • Editorial calendars: Programming and scheduling
  • Editorial team management: Experience overseeing freelance writers, producers, designers, and other editorial team members
  • Researched, pitched, and conceptualized editorial content for multiple platforms including: print, web, app, connected TV and video
  • Experience writing/producing in the voice of established brands
  • Experience shaping new brands and creating brand guidelines
  • Writing for the internet: blogs, apps and social media
  • B2B Writing: SOWs, term sheets, client briefs, RFPs

DIGITAL VIDEO OPERATIONS

  • Managed teams of producers, video editors, and other production staff
  • Experience with web-based and proprietary content management systems
  • Oversaw product (app) launches on a variety of platforms including: Connected TV, Set-top Box, Android/iOS store and other OTT platforms
  • B2B Client/Account Management
  • Oversaw content management from ingestion/delivery to publishing
  • Video monetization: dynamic ad insertion, sponsorships, barter deals

Examples of my editorial/brand work are below:

Follow me on LinkedIn: https://www.linkedin.com/in/elbaflamenco/

Or contact me for more information. 

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