Stuck on user personas? Try this free user persona Canva template! If you’re at the beginning of the product development process, you’re probably thinking a lot about the types of users that you’ll be targeting with your new product. As a product manager, we’re constantly researching and thinking about the people that use your products. The more specific you can get in the profiling of these customers, the more you can tailor what you’re building to solve their problems and meet their needs.