The Fine Bros’ New TV Show ‘React To That’ Debuts on Nickelodeon

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When it was first announced that the The Fine Bros’ hit YouTube series “Kids React To…” was becoming a television show, all YouTube creators cheered. Here was a show that was born and raised entirely on YouTube, and now it was being adapted for television, and not just any TV network, no, this was for Nickelodeon. This show is a symbol for YouTube creators hoping to turn their original productions into larger scale projects like television shows, movies and, in general, successful intellectual properties, so it was great to finally see it air over the holiday break.

Defy Media started working with Ncredible Entertainment (the production company behind adapting the show for a television audience) several months ago. They were interested in using some clips from the Break.com library, and we were more than happy to help supply them with what they needed for the show. The end product is a polished and entertaining show for children of all ages. In particular, I liked that they stayed true to the Fine Bros’ formula, but at the same time, added that extra flair that makes it feel like a Nickelodeon show. Including popular YouTubers like Bethany Mota was a nice touch and it added to the authenticity of the show.

Some of the React To That full episodes are available on Nickelodeon’s website. You can view our “Dog Pees Weird” clip in this episode: http://www.nick.com/videos/clip/reacttothat-111-full-episode.html

 

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Director of Partner Strategy @ Ovation, video geek, dog-lover, LA native, and sometime writer. Working on closing the Latino media gap!